000			01465cam a2200349 a 4500
001			EDZ0000988991
003			StDuBDS
005			20161031105300.0
006			m||||||||d||||||||
007			cr |||||||||||
008			141202s2012 caua fo| 000|0|eng|d
020			_a9781483387352 (ebook) : _cNo price
040			_aStDuBDS _beng _cStDuBDS _epn
049			_aAlfaisal Main Library
050		0	_aHF5823 _b.T155 2012
082	0	4	_a659.1 _223
100	1		_aTag, Nancy R.
245	1	0	_aAd critique _h[electronic resource] : _bhow to deconstruct ads in order to build better advertising / _cNancy R. Tag.
260			_aLos Angeles : _bSAGE, _cc2012.
300			_a1 online resource (xiv, 199 p.) : _bill.
520	8		_a'Ad Critique' teaches advertising, marketing, and management students - both the 'suits' and the 'creatives' - how to effectively judge and critique creativity in advertising. This textbook is an instruction manual to enable students to look at the creative product and embolden them to say something constructive and worthwhile.
521			_aSpecialized.
588			_aDescription based on print version record.
650		0	_aAdvertising.
650		0	_aAdvertising _xEvaluation.
650		0	_aCriticism.
655		7	_aElectronic books. _2local
710	2		_aSage eBooks
776	0	8	_iPrint version : _z9781412980531
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/ad-critique
942			_2lcc _cEBOOKS
999			_c483399 _d483399