| 000 | 01783cam a2200469 i 4500 | ||
|---|---|---|---|
| 001 | EDZ0001248679 | ||
| 003 | StDuBDS | ||
| 005 | 20161031105301.0 | ||
| 006 | m||||||||d|||||||| | ||
| 007 | cr ||||||||||| | ||
| 008 | 100803s2013 caua fob 001|0|eng|d | ||
| 020 |
_a9781446276518 (ebook) : _cNo price |
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| 040 |
_aStDuBDS _beng _cStDuBDS _erda _epn |
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| 049 | _aAlfaisal Main Library | ||
| 050 | 4 | _aHF5415.1263 | |
| 082 | 0 | 4 |
_a658.804 _223 |
| 100 | 1 |
_aBrennan, Ross, _d1957- _eauthor. |
|
| 245 | 1 | 0 |
_aBusiness-to-business marketing / _cRoss Brennan & Louise Canning & Raymond McDowell. |
| 250 | _a2nd edition. | ||
| 264 | 1 |
_aLos Angeles : _bSAGE, _c2013. |
|
| 300 |
_a1 online resource (xxi, 386 pages) : _billustrations. |
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| 336 |
_atext _2rdacontent |
||
| 336 |
_astill image _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 490 | 1 | _aAdvanced marketing series | |
| 500 | _aPrevious edition: 2007. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. | |
| 521 | _aSpecialized. | ||
| 588 | _aDescription based on print version record. | ||
| 650 | 0 | _aIndustrial marketing. | |
| 650 | 0 |
_aIndustrial marketing _vCase studies. |
|
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aCanning, Louise, _eauthor. |
|
| 700 | 1 |
_aMcDowell, Raymond, _eauthor. |
|
| 710 | 2 | _aSage eBooks | |
| 776 | 0 | 8 |
_iPrint version : _z9781849201568 |
| 830 | 0 | _aAdvanced marketing series. | |
| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/books/business-to-business-marketing |
| 942 |
_2lcc _cEBOOKS |
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| 999 |
_c483449 _d483449 |
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