000 01474cam a2200385 i 4500
001 EDZ0001316222
003 StDuBDS
005 20161031105305.0
006 m||||||||d||||||||
007 cr |||||||||||
008 160107s2016 caua fob 001|0|eng|d
020 _a9789351507796 (ebook) :
_cNo price
040 _aStDuBDS
_beng
_cStDuBDS
_erda
_epn
049 _aAlfaisal Main Library
050 4 _aHF6146.T42
082 0 4 _a659.1430954
_223
100 1 _aChattopadhya, Rohitashya,
_d1975-
_eauthor.
245 1 0 _aUnderstanding India :
_bcultural influences on Indian television commercials /
_cRohitashya Chattopadhyay.
264 1 _aNew Delhi :
_bSAGE,
_c2016.
300 _a1 online resource :
_billustrations
336 _atext
_2rdacontent
336 _astill image
_2rdacontent
337 _acomputer
_2rdamedia
338 _aonline resource
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 8 _aChattopadhyay presents the findings of an ethnographic study on television commercial production in India.
521 _aSpecialized.
588 _aDescription based on online resource; title from home page (viewed on January 22, 2016).
650 0 _aTelevision advertising
_zIndia.
655 7 _aElectronic books.
_2local
710 2 _aSage eBooks
776 0 8 _iPrint version :
_z9788132113928
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://sk.sagepub.com/Books/understanding-india
942 _2lcc
_cEBOOKS
999 _c483589
_d483589