000			02770cam a22003974a 4500
999			_c483955 _d483955
001			14364007
003			US-DLC
005			20161207090118.0
008			060504s2007 nyu b 001 0 eng
010			_a 2006046467
020			_z1400064287
020			_a9781400064281
035			_a(OCoLC)ocm68786839
035			_a(OCoLC)68786839 _z(OCoLC)85030149
040			_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dBUR _dQP9 _dMUQ _dVP@ _dDLC
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aHM1033 _b.H43 2007
100	1		_aHeath, Chip.
245	1	0	_aMade to stick : _bwhy some ideas survive and others die / _cChip Heath & Dan Heath.
250			_a1st ed.
260			_aNew York : _bRandom House, _cc2007.
300			_a291 p. ; _c22 cm.
504			_aIncludes bibliographical references (p. [259]-276) and index.
505	0		_aIntroduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520			_aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650		0	_aSocial psychology.
650		0	_aContagion (Social psychology)
650		0	_aContext effects (Psychology)
655		0	_2local _94 _aPrint books.
700	1		_aHeath, Dan, _d1973-
942			_2lcc _cBOOKS