000			01713cam a22003014a 4500
999			_c484975 _d484975
001			13457754
003			US-DLC
005			20170111104357.0
008			040114s2004 nyu b 001 0 eng
010			_a 2004000847
020			_a9780814472583
020			_z0814472583
040			_aDLC _cDLC _dDLC
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aBF637.P4 _bM67 2004
100	1		_aMortensen, Kurt W.
245	1	0	_aMaximum influence : _bthe 12 universal laws of power persuasion / _cKurt W. Mortensen.
260			_aNew York : _bAmerican Management Association, _cc2004.
264			_c2004.
300			_aix, 240 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. 221-232) and index.
505	0		_aIntroduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Your pre-persuasion checklist : the inside secrets of maximum influence -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Pre-persuasion -- Epilogue.
650		0	_aPersuasion (Psychology)
650		0	_aInfluence (Psychology)
650		0	_aSuccess _xPsychological aspects.
655		0	_2local _94 _aPrint books.
942			_2lcc _cBOOKS