000 03853cam a2200469 i 4500
999 _c485158
_d485158
001 945804148
003 US-DLC
005 20170207082139.0
008 160331t20162016nyu 000 0aeng
010 _a2016010080
020 _a9781501135910
_q(hardback)
020 _z1501135910
_q(hardback)
020 _z9781501150111
_q(paperback)
020 _z1501150111
_q(paperback)
020 _z9781501150111
_q(export edition)
020 _a1501150111
_q(export edition)
020 _z9781501135934
_q(ebook)
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dYDXCP
_dBDX
_dBTCTA
_dWIM
_dDWP
_dZHB
_dVP@
_dCDX
_dFM0
_dOCLCF
_dNDS
_dPUL
_dOCLCO
_dOCL
_dCOO
_dOCLCO
_dKSU
_dUtOrBLW
042 _apcc
043 _an-us---
049 _aAlfaisal Main Library
050 0 0 _aHD9992.U52
_bK555 2016
100 1 _aKnight, Philip H.,
_d1938-
_eauthor
245 1 0 _aShoe dog :
_ba memoir by the creator of Nike /
_cPhil Knight
246 3 0 _aMemoir by the creator of Nike
250 _aFirst Scribner hardcover edition
260 _c2016
264 1 _aNew York :
_bScribner, an imprint of Simon & Schuster, Inc.,
_c[2016]
300 _a386 pages ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
520 _a"In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the companys early days as an intrepid start-up and its evolution into one of the worlds most iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nikes annual sales top $30 billion. In this age of start-ups, Knights Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, its one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir thats surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with lifes Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers - as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything."--
600 1 0 _aKnight, Philip H.,
_d1938-
610 2 0 _aNike (Firm)
650 0 _aBusinesspeople
_zUnited States
_vBiography
650 0 _aSporting goods industry
_zUnited States
_xHistory
655 0 _aPrint books.
_2local
_94
776 0 8 _iOnline version:
_aKnight, Philip H., 1938-
_tShoe dog.
_dNew York : Scribner, 2016
_z9781501135934
_w(DLC) 2016015649
_w(OCoLC)945804384
942 _2lcc
_cBOOKS