000 01635cam a2200337 i 4500
999 _c485562
_d485562
001 18813531
003 US-DLC
005 20170307100608.0
008 151009s2016 nyu b 001 0 eng
010 _a 2015037126
020 _a9780231175449 (cloth : alk. paper)
020 _z9780231541657 (e-book)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD45
_b.R6335 2016
100 1 _aRogers, David L.,
_d1970-
_eauthor.
245 1 4 _aThe digital transformation playbook :
_brethink your business for the digital age /
_cDavid L. Rogers.
260 _c2016.
264 1 _aNew York :
_bColumbia Business School Pub.,
_c[2016]
300 _axi, 278 pages :
_c24 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models.
650 0 _aTechnological innovations
_xManagement.
650 0 _aInformation technology
_xManagement.
650 0 _aNew products.
650 0 _aStrategic planning.
655 0 _2local
_94
_aPrint books.
942 _2lcc
_cBOOKS