000			01656cam a22003258i 4500
999			_c485605 _d485605
001			19185170
003			US-DLC
005			20170313084345.0
008			160721s2016 nyu b 001 0 eng
010			_a 2016021876
020			_a9780231174824 (cloth : alk. paper)
040			_aDLC _beng _erda _cDLC
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aHD30.28 _b.S42995 2016
100	1		_aSherman, Len, _d1956- _eauthor.
245	1	0	_aIf you're in a dogfight, become a cat! : _bstrategies for long-term growth / _cLeonard Sherman.
260			_c2016.
263			_a1701
264		1	_aNew York : _bColumbia University Press, _c2016.
300			_a348 pages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye.
650		0	_aStrategic planning.
650		0	_aIndustrial management.
655		0	_2local _94 _aPrint books.
942			_2lcc _cBOOKS