000			01824cam a2200337 a 4500
999			_c486204 _d486204
001			15754586
003			US-DLC
005			20170515083142.0
008			090529s2009 maua b 001 0 eng
010			_a 2009021389
015			_aGBA9A7386 _2bnb
016	7		_a015409831 _2Uk
020			_a9781422177808 (hbk. : alk. paper)
020			_z1422177807 (hbk. : alk. paper)
035			_a(OCoLC)ocn317453357
040			_aDLC _cDLC _dBTCTA _dYDXCP _dC#P _dUKM _dHNW _dCDX _dVP@ _dDLC
049			_aAlfaisal Main Library
050	0	0	_aHD53 _b.M3644 2009
100	1		_aMartin, Roger L.
245	1	4	_aThe design of business : _bwhy design thinking is the next competitive advantage / _cRoger Martin.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2009.
264			_aBoston, Mass. : _bHarvard Business Press, _c2009.
300			_axiii, 191 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
650		0	_aCreative ability in business.
650		0	_aLateral thinking.
650		0	_aCreative thinking.
650		0	_aKnowledge management.
650		0	_aManagement.
655		0	_2local _94 _aPrint books.
942			_2lcc _cBOOKS