000 02343cam a22003738i 4500
999 _c487307
_d487307
001 19764061
003 US-DLC
005 20180108093909.0
008 170623s2017 mau 000 0 eng c
010 _a 2017023235
020 _a9781633693937
_q(pbk. : alk. paper)
040 _aMH/DLC
_beng
_erda
_cMH
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aBF637.P4
_bI53 2017
245 0 0 _aInfluence & persuasion.
246 3 _aInfluence and persuasion
260 _c2017
263 _a1712
264 1 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c[2017]
300 _a138 pages cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 1 _aHBR emotional intelligence series
505 0 _aUnderstand the four components of influence: where emotions fit in / Nick Morgan -- Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini -- Three things managers should be doing every day: build trust, a team, and a network / Annie McKee -- Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti -- To win people over, speak to their wants and needs: know--and empathize with--your audience / Nancy Duarte -- Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer -- The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan -- When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris.
520 _aChanging hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
650 0 _aInfluence (Psychology)
650 0 _aPersuasion (Psychology)
650 0 _aWork
_xPsychological aspects.
655 0 _2local
_94
_aPrint books.
830 0 _aHBR emotional intelligence series.
942 _2lcc
_cBOOKS