| 000 | 02594nam a2200337Ii 4500 | ||
|---|---|---|---|
| 999 |
_c487691 _d487691 |
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| 001 | 971130963 | ||
| 003 | US-DLC | ||
| 005 | 20180218130647.0 | ||
| 008 | 170202t20172017nyua b 001 0 eng | ||
| 020 |
_a9781138824164 _qhbk |
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| 020 |
_z113882416X _qhbk |
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| 020 |
_z978315740867 _qebk |
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| 035 | _a(OCoLC)971130963 | ||
| 040 |
_aJHE _beng _erda _cJHE |
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| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aHD9993.E452 _bB875 2016 |
| 245 | 0 | 4 |
_aThe business of gamification : _ba critical analysis / _cedited by Mikolaj Dymek and Peter Zackariasson |
| 260 | _c2017 | ||
| 264 | 1 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c[2017] |
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| 300 |
_axxi, 229 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 1 |
_aRoutledge advances in management and business studies ; _v65 |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aIntroduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software / Raul Ferrer Conill -- Gamification as ideological praxis : on play, games and the modding of management / Alf Rehn -- External organisational perspectives -- Game of gamification : marketing, consumer resistance and digital play / Lena Olaison and Saara L. Taalas -- Win, earn, gain : gamification in the history of retailing / Franck Cochoy and Johan Hagberg -- Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications? / Mikolaj Dymek -- Samsung nation : a gamified experience / Tracy Harwood and Tony Garry -- Play a game, save the planet! : gamification as a way to promote green consumption / Christian Fuentes -- Conceptual perspectives -- Gamification for sustainability : beyond the ludo-aesthetical approach / Per Fors and Thomas Taro Lennerfors -- Designing for the play instinct : gamification, collective voodoo and mumbo jumbo / Stephen Webley and Karen Cham -- Total gamification and the limits of our imagination / Per H. Hedberg and Mattias Svahn -- Old things : new names / Peter Zackariasson -- Index | |
| 650 | 0 | _aVideo games industry | |
| 650 | 0 |
_aVideo games _xMarketing |
|
| 650 | 0 |
_aBusiness enterprises _xTechnological innovations |
|
| 655 | 0 |
_2local _94 _aPrint books. |
|
| 700 | 1 |
_aDymek, Mikolaj, _eeditor |
|
| 700 | 1 |
_aZackariasson, Peter, _d1972- _eeditor |
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| 942 |
_2lcc _cBOOKS |
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