| 000 | 01743cam a22003618i 4500 | ||
|---|---|---|---|
| 999 |
_c487884 _d487884 |
||
| 001 | 19093629 | ||
| 003 | US-DLC | ||
| 005 | 20180306081249.0 | ||
| 008 | 160513s2017 enk b 001 0 eng | ||
| 010 | _a 2016014153 | ||
| 020 | _z9781138812260 (hardback) | ||
| 020 | _a9781138812277 (pbk.) | ||
| 020 | _z9781315748900 (ebook) | ||
| 040 |
_aDLC _beng _cDLC _erda |
||
| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aHD9993.E452 _bZ33 2017 |
| 100 | 1 |
_aZackariasson, Peter, _d1972- _eauthor. |
|
| 245 | 1 | 0 |
_aVideo game marketing : _ba student textbook / _cPeter Zackariasson and Mikolaj Dymek. |
| 263 | _a1610 | ||
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2017. |
|
| 300 | _a155 pages cm | ||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe market for video games -- Marketing strategy and the marketing mix -- Video game as products or services -- Brands and video games -- Marketing communication and video games -- Marketing research for game development -- Postmodern marketing -- Marketing as practice -- The future of game development -- Advergames and in-game advertising -- Gamification -- Alternate reality games. | |
| 650 | 0 | _aVideo games industry. | |
| 650 | 0 |
_aVideo games _xMarketing. |
|
| 655 | 0 |
_2local _94 _aPrint books. |
|
| 700 | 1 |
_aDymek, Mikolaj, _eauthor. |
|
| 942 |
_2lcc _cBOOKS |
||