000			04250cam a2200421Ia 4500
001			ocn474931137
003			OCoLC
005			20180529114439.0
008			091207s2006 mau o 000 0 eng d
020			_a9780750679022
020			_a0750679026
035			_a(OCoLC)474931137
040			_aDLC _beng _cDLC _dAU
049			_aAlfaisal Main Library
050		4	_aTX911.3.M3 _bG65 2006
100	1		_aGolden-Romero, Patricia.
245	1	0	_aHotel convention sales, services, and operations / _cPatricia Golden-Romero.
260			_aBurlington, MA : _bButterworth-Hienemann, _c2006.
300			_a1 online resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
520			_aThis text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments. * Focuses on marketing and sales of convention planning * Designed to fit the requirements of a semester schedule * Extensive instructor's and student resource materials provided.
505	0		_aThe Convention and Meetings Industry: an overview & introduction; The Association Meetings & Convention Market; The Corporate Meetings Market; The Incentive, SMERF & other Markets; Role of Convention Bureaus & other Destination Marketing Organizations; Marketing & Advertising Strategies for each of these Markets; Convention Sales Negotiations & Contracts; Food/Beverage Function Planning; Meeting Room/Convention Planning; Onsite Event Planning Timeline; Servicing the Event; Exhibition & Trade Show Industry Overview; Industry Trends & Forecasts.
505	0		_a1. The convention and meetings industry : an overview -- 2. The associations, convention, and meetings market -- 3. The corporate meetings market -- 4. The incentive, SMERF, and other markets -- 5. The role of convention bureaus and other destination marketing organizations -- 6. Marketing and advertising strategies -- 7. Convention sales negotiations and contracts -- 8. Food and beverage function planning -- 9. Meeting room and convention planning -- 10. On-site event planning : servicing the event -- 11. Exhibition and trade show industry overview -- 12. Industry trends and resources.
520	1		_a"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket.
588	0		_aPrint version record.
590			_aElsevier _bScienceDirect All Books
650		0	_aHospitality industry _xMarketing.
650		0	_aCongresses and conventions.
650		7	_aCongresses and conventions. _2fast _0(OCoLC)fst00875219
650		7	_aHospitality industry _xMarketing. _2fast _0(OCoLC)fst00961149
655		7	_aElectronic books. _2local
710	2		_aScienceDirect eBooks.
776	0	8	_iPrint version: _aGolden-Romero, Patricia. _tHotel convention sales, services, and operations. _dBurlington, MA : Butterworth-Hienemann, 2006 _z0750679026 _z9780750679022 _w(DLC) 2005030471 _w(OCoLC)224745514
856	4	0	_uhttp://ezproxy.alfaisal.edu/login?url=https://www.sciencedirect.com/science/book/9780750679022
942			_2lcc _cEBOOKS
264			_c2006.
999			_c530210 _d530210