000 03986cam a2200493Ia 4500
001 ocn474953073
003 OCoLC
005 20180529114445.0
008 091207s1999 enka ob 001 0 eng d
019 _a156878738
_a243594195
_a648305473
_a961676561
_a962716124
020 _a9780750644815
020 _a0750644818
020 _a9780080490625
_q(electronic bk.)
020 _a008049062X
_q(electronic bk.)
035 _a(OCoLC)474953073
040 _aDLC
_beng
_cDLC
_dAU
049 _aAlfaisal Main Library
050 4 _aHF5414
_b.A35 1999
100 1 _aAdkins, Sue.
245 1 0 _aCause related marketing :
_bwho cares wins /
_cSue Adkins.
260 _aOxford ;
_aBoston :
_bButterworth-Heinemann,
_c1999.
300 _a1 online resource (xx, 307 pages) :
_billustrations
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _aCause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society. 'Cause Related Marketing': * positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment. * explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally. * uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing. * includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international. Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK. The first book on Cause Related Marketing that puts it into the context of marketing, management of corporate reputation, corporate social responsibility, corporate community investment and philanthropy. Backed by the credibility, PR and affinity marketing possibilities created by the 'Business in the Community' branding Backed by credible professional bodies in the marketing sector.
505 0 _aCause related marketing in context; Who cares, why care?; Application of cause related marketing; Towards excellence -- the principles and the processes; The way forward.
504 _aIncludes bibliographical references and index.
588 0 _aPrint version record.
590 _aElsevier
_bScienceDirect All Books
650 0 _aSocial marketing.
650 0 _aMarketing
_xManagement.
650 6 _aMarketing social.
650 6 _aMarketing
_xGestion.
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xGeneral.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xDistribution.
_2bisacsh
650 7 _aMarketing
_xManagement.
_2fast
_0(OCoLC)fst01010209
650 7 _aSocial marketing.
_2fast
_0(OCoLC)fst01122635
655 7 _aElectronic books.
_2local
710 2 _aScienceDirect eBooks.
776 0 8 _iPrint version:
_aAdkins, Sue.
_tCause related marketing.
_dOxford ; Boston : Butterworth-Heinemann, 1999
_z0750644818
_z9780750644815
_w(DLC) 00698235
_w(OCoLC)41621418
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=https://www.sciencedirect.com/science/book/9780750644815
942 _2lcc
_cEBOOKS
264 _c1999.
999 _c530386
_d530386