000 03591cam a2200541Ia 4500
001 ocn500570963
003 OCoLC
005 20180529114502.0
008 100118s2009 ne a o 001 0 eng d
019 _a297144979
_a428525515
_a647777109
_a994926441
020 _a9781856176118
020 _a1856176118
020 _a9780080885179
_q(electronic bk.)
020 _a0080885179
_q(electronic bk.)
035 _a(OCoLC)500570963
040 _aDLC
_beng
_cDLC
_dAU
049 _aAlfaisal Main Library
050 4 _aHF5415.1265
_b.J23 2009
100 1 _aJackson, Steve.
245 1 0 _aCult of analytics :
_bdriving online marketing strategies using Web analytics /
_cSteve Jackson.
250 _a1st ed.
260 _aAmsterdam ;
_aBoston :
_bElsevier/Butterworth-Heinemann,
_c2009.
300 _a1 online resource (xviii, 265 pages) :
_billustrations.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aE-marketing essentials
520 _aIf you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business. * Unique: demand from marketers for a guide to building web analytics into business * Real-world examples show what does and doesn't work online to meet online business objectives * Covers both the technicalities of web analytics and the strategy behind using them in one handy guide to give marketers the complete picture.
505 0 _aThe Organizational Hub and Spoke Method; Understanding Reach, Engage, Activate and Nurture (REAN); How to develop KPIs; Quick Wins and How to Use Them; The Tools of the Trade; Developing and Measuring Motivational and Behavioral Personae; Using the Insight Model to Improve Conversion and Retention; Simplified Reporting; The Proliferation Process.
500 _aIncludes index.
588 0 _aPrint version record.
590 _aElsevier
_bScienceDirect All Books
650 0 _aInternet marketing.
650 0 _aWeb usage mining.
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xTelemarketing.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xMultilevel.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xMail Order.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xMarketing
_xDirect.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xE-Commerce
_xInternet Marketing.
_2bisacsh
650 7 _aInternet marketing.
_2fast
_0(OCoLC)fst00977272
650 7 _aWeb usage mining.
_2fast
_0(OCoLC)fst01173271
655 7 _aElectronic books.
_2local
710 2 _aScienceDirect eBooks.
776 0 8 _iPrint version:
_aJackson, Steve.
_tCult of analytics.
_b1st ed.
_dAmsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009
_z9781856176118
_z1856176118
_w(OCoLC)318675030
830 0 _aE-marketing essentials.
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=https://www.sciencedirect.com/science/book/9781856176118
942 _2lcc
_cEBOOKS
264 _c2009.
999 _c530856
_d530856