000 01387nam a2200385Ia 4500
001 ocn908405052
003 OCoLC
005 20180530132913.0
006 m o d
007 cr unu
008 150505s2015 mau o 000 0 eng d
035 _a(OCoLC)908405052
037 _aCL0500000584
_bSafari Books Online
040 _aDLC
_beng
_cDLC
_dSafari Books Online, LLC
_dAU
049 _aAlfaisal Main Library
050 4 _aHF6146.C45
100 1 _aZheng, Fang,
_d1963-
_eauthor.
245 1 0 _aHow effective is location-targeted mobile advertising? /
_cZheng Fang, Xueming Luo, Megan E. Keith.
264 1 _aCambridge, MA :
_bMIT,
_c2015.
300 _a1 online resource (1 volume)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
588 _aDescription based on online resource; title from cover page (Safari, viewed April 27, 2015).
650 0 _aAdvertising.
650 0 _aCell phone advertising.
655 7 _aElectronic books.
_2local
700 1 _aLuo, Xueming,
_eauthor.
700 1 _aKeith, Megan E.,
_eauthor.
710 2 _aSafari eBooks.
773 0 _tMIT Sloan Management Review.
_gVol. 56, no. 2, Winter 2015.
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=53863MIT56203
942 _2lcc
_cEBOOKS
994 _a02
_bUMI
260 _c2015.
999 _c550982
_d550982