| 000 | 01486nam a2200409Ia 4500 | ||
|---|---|---|---|
| 001 | ocn908405058 | ||
| 003 | OCoLC | ||
| 005 | 20180530132913.0 | ||
| 006 | m o d | ||
| 007 | cr unu | ||
| 008 | 150505s2015 maua ob 000 0 eng d | ||
| 035 | _a(OCoLC)908405058 | ||
| 037 |
_aCL0500000584 _bSafari Books Online |
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| 040 |
_aDLC _beng _cDLC _dSafari Books Online, LLC _dAU |
||
| 049 | _aAlfaisal Main Library | ||
| 050 | 4 | _aHF5415.5 55 | |
| 100 | 1 |
_aUrban, Glen L., _eauthor. |
|
| 245 | 1 | 4 |
_aThe case for 'benevolent' mobile apps / _cGlen L. Urban, Fareena Sultan. |
| 264 | 1 |
_aCambridge, MA : _bMIT, _c2015. |
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| 300 |
_a1 online resource (1 volume) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 588 | _aDescription based on online resource; title from cover page (Safari, viewed April 28, 2015). | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aCustomer services _xCommunication systems. |
|
| 650 | 0 | _aMobile apps. | |
| 650 | 0 | _aCell phone advertising. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 |
_aSultan, Fareena, _eauthor. |
|
| 710 | 2 | _aSafari eBooks. | |
| 773 | 0 |
_tMIT Sloan Management Review. _gVol. 56, no. 2, Winter 2015. |
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| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=53863MIT56219 |
| 942 |
_2lcc _cEBOOKS |
||
| 994 |
_a02 _bUMI |
||
| 260 | _c2015. | ||
| 999 |
_c550992 _d550992 |
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