| 000 | 01646nam a2200397Ii 4500 | ||
|---|---|---|---|
| 001 | on1011525439 | ||
| 003 | OCoLC | ||
| 005 | 20180530132917.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 171114s2017 maua o 000 0 eng d | ||
| 035 | _a(OCoLC)1011525439 | ||
| 037 |
_aCL0500000913 _bSafari Books Online |
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| 040 |
_aDLC _beng _cDLC _dSafari Books Online, LLC _dAU |
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| 049 | _aAlfaisal Main Library | ||
| 050 | 4 | _aHF5415.1265 | |
| 100 | 1 |
_aGosline, Ren(acute)ee Richardson, _eauthor. |
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| 245 | 1 | 4 |
_aThe power of consumer stories in digital marketing : _bnew research finds that sharing consumers' positive stories about a brand can be a highly effective online marketing strategy / _cRen(acute)ee Richardson Gosline, Jeffrey Lee, Glen Urban. |
| 264 | 1 |
_a[Cambridge, Massachusetts] : _bMIT Sloan Management Review, _c2017. |
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| 300 |
_a1 online resource (1 volume) : _billustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 588 | _aDescription based on online resource; title from cover (viewed November 13, 2017). | ||
| 500 | _a"Reprint #58424." | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 |
_aMarketing _xPsychological aspects. |
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| 655 | 7 |
_aElectronic books. _2local |
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| 700 | 1 |
_aLee, Jeffrey, _eauthor. |
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| 700 | 1 |
_aUrban, Glen L., _eauthor. |
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| 710 | 2 | _aSafari eBooks. | |
| 773 | 0 |
_tMIT Sloan Management Review _gVol. 58, no. 4 (Summer 2017) |
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| 856 | 4 | 0 | _uhttp://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=53863MIT58424 |
| 942 |
_2lcc _cEBOOKS |
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| 994 |
_aC0 _bUMI |
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| 260 | _c2017. | ||
| 999 |
_c551141 _d551141 |
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