000 02333nam a2200481Ia 4500
001 ocn837684718
003 OCoLC
005 20180530140806.0
006 m o d
007 cr unu
008 130410s2012 nyua sb 001 0 eng d
020 _z9781606493083
020 _z1606493086
020 _a9781606493090
020 _a1606493094
035 _a(OCoLC)837684718
037 _aCL0500000207
_bSafari Books Online
040 _aDLC
_beng
_cDLC
_dSafari Books Online, LLC
_dAU
049 _aAlfaisal Main Library
090 _aHD30.3
_b.G658 2012
100 1 _aGoodman, Michael B.
245 1 0 _aCorporate communication
_h[electronic resource] :
_btactical guidelines for strategic practice /
_cMichael B. Goodman and Peter B. Hirsch.
250 _a1st ed.
260 _aNew York :
_bBusiness Expert Press,
_c2012.
300 _a1 online resource (1 v.) :
_bill.
490 1 _aBusiness Expert Press corporate communication collection
588 _aDescription based on print version record.
504 _aIncludes bibliographical references and index.
505 0 _aCorporate communication : adapting to change -- Corporate communication and contemporary business challenges -- Understanding the business environment, linking with its history -- Strategic and tactical models for corporate communication practice : a workshop approach for strategic planning and tactical performance -- Tools and techniques for internal corporate communication -- Tools and techniques for external corporate communication -- Metrics : measures that determine the success of communication -- Research and resources.
650 0 _aBusiness communication.
650 0 _aCommunication in management.
650 0 _aCommunication in organizations.
650 0 _aCorporations
_xPublic relations.
650 0 _aInternational cooperation.
655 7 _aElectronic books.
_2local
700 1 _aHirsch, Peter B.
710 2 _aSafari eBooks.
776 0 8 _iPrint version:
_aGoodman, Michael B.
_tCorporate communication.
_b1st ed.
_dNew York : Business Expert Press, 2012
_z9781606493083
_w(OCoLC)757491375
830 0 _aCorporate communication collection.
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9781606493083
942 _2lcc
_cEBOOKS
994 _a02
_bUMI
264 _c2012.
999 _c579927
_d579927