000 02142nam a2200457Ia 4500
001 ocn837594891
003 OCoLC
005 20180530140806.0
006 m o d
007 cr unu
008 130410s2012 nyua sb 001 0 eng d
020 _z9781606493243
020 _a9781606493250
020 _a1606493256
035 _a(OCoLC)837594891
037 _aCL0500000209
_bSafari Books Online
040 _aDLC
_beng
_cDLC
_dSafari Books Online, LLC
_dAU
049 _aAlfaisal Main Library
090 _aHD30.3
_b.C66 2012
100 1 _aConaway, Roger N.
245 1 0 _aCommunication business responsibilty
_h[electronic resource] :
_bstrategies, concepts and cases /
_cRoger N. Conaway and Oliver Laasch.
260 _aNew York :
_bBusiness Expert Press,
_cc2012.
300 _a1 online resource (1 v.) :
_bill.
490 1 _aThe corporate communication collection
588 _aDescription based on print version record.
504 _aIncludes bibliographical references and index.
505 0 _aSetting the stage -- Walking the talk: avoiding greenwash -- Stakeholder communication: integrated and strategic -- Issues and crisis communication: expecting the unexpected -- Communicating through institutional documents: vision, mission and codes of conduct -- Sustainability reporting: gateway to transparency -- Cause-related marketing & social marketing -- Nonverbal stakeholder communication -- Stakeholder communication online.
650 0 _aCommunication in management.
650 0 _aEnvironmental responsibility.
650 0 _aIssues management.
650 0 _aMarketing.
650 0 _aSocial responsibility of business.
655 7 _aElectronic books.
_2local
700 1 _aLaasch, Oliver.
710 2 _aSafari eBooks.
776 0 8 _iPrint version:
_aConaway, Roger N.
_tCommunication business responsibilty.
_dNew York : Business Expert Press, c2012
_z1606493248
_w(OCoLC)828740960
830 0 _aCorporate communication collection
856 4 0 _uhttp://ezproxy.alfaisal.edu/login?url=http://academic.safaribooksonline.com/?uiCode=sdl&xmlId=9781606493243
942 _2lcc
_cEBOOKS
994 _a02
_bUMI
264 _cc2012.
999 _c579934
_d579934