000			02975cam a2200373Ii 4500
999			_c591724 _d591724
001			985073991
003			US-DLC
005			20180701111202.0
008			170428t20172017enka b 001 0 eng d
010			_a2017479965
020			_a9781911422105
020			_z1911422103
035			_a(OCoLC)985073991
040			_aBTCTA _beng _erda _cBTCTA _dYDX _dBDX _dUAB _dOCLCF _dUVV _dOCL _dDLC
049			_aAlfaisal Main Library
050	1	4	_aHD69.B7 _bB357 2017
100	1		_aBayley, Stephen, _eauthor
245	1	0	_aSigns of life : _bwhy brands matter / _cStephen Bayley
246	1	4	_aSigns of life, why brands mater, Stephen Bayley
246	3	0	_a1 Signs of life, 2 Why brands matter, 3 Stephen Bayley
264		1	_aLondon : _bCirca Press, _c2017
264		4	_c©2017
300			_a189 pages : _billustrations (some colour) ; _c22 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references (page 183) and index
520			_a"A majestic sweep across the history and culture of brands and branding. Illustrated with photographs and images from the heyday of advertising in the 50s and 60s through to 21st century designs. Signs of Life: Why Brands Matter is a new polemic from renowned design guru and author Stephen Bayley. Drawing on colorful examples, Bayley offers a detailed look at the evolution of the design industry, celebrating the rich history behind recognizable brands and lamenting their possible decline. Brand s and branding have permeated our lives at every level, from the corporate, with the instantly recognizable Coca-Cola or FedEx logos, to the cultural, when the city of New York became synonymous with the 1977 'I heart New York' graphic design. At its peak, advertising and branding expertly portrayed a world of value and desires. However, as conventional advertising becomes redundant, and younger affluent buyers suffer from consumer fatigue, brands are becoming more vulnerable and are under more pressure to adapt. Distinctive presentation on cigarette packaging has already been banned in the UK and some other countries, with a question mark over whether alcohol and other 'sin' products, such as sugar and fast food, will logically follow. In Signs of Life, Bayley explores what makes a great brand, and unpicks some catastrophic failures along the way. He argues the case that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk art. Brands aren't just about the logo, but about culture and creativity, and they make an enormous contribution to our economy. If brands are under threat, in turn both culture and economy would suffer"--Publisher's description
650		0	_aBrand name products
650		0	_aBrand name products _xManagement
650		0	_aBranding (Marketing)
650		0	_aCommercial art
650		0	_aAdvertising _xBrand name products
655		0	_2local _94 _aPrint books.
942			_2lcc _cBOOKS