000			02930cam a22003498i 4500
999			_c593143 _d593143
001			20527288
003			US-DLC
005			20190114094305.0
008			180601s2018 mau 000 0 eng c
010			_a 2018026327
020			_a9781633692688 _q(hardcover : alk. paper)
040			_aMH/DLC _beng _erda _cMH
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aHD30.28 _b.G84 2018
100	1		_aGupta, Sunil, _d1958- _eauthor.
245	1	0	_aDriving digital strategy : _ba guide to reimagining your business / _cby Sunil Gupta.
260			_c2018
263			_a1808
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2018]
300			_aviii,267p:
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
505	0		_aIntroduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management.
520			_aDigital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.--
650		0	_aBusiness planning.
650		0	_aStrategic planning.
650		0	_aTechnological innovations.
655		0	_2local _94 _aPrint books.
942			_2lcc _cBOOKS