000 04807cam a2200409 i 4500
999 _c593149
_d593149
001 19144275
003 US-DLC
005 20190115081547.0
008 160620s2017 njua 001 0 eng
010 _a 2016028271
020 _a9781119298588 (hardback)
020 _z9781119302520 (ePDF)
020 _z9781119302537 (ePub)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD38.7
_b.L39 2017
100 1 _aLaursen, Gert H. N.,
_eauthor.
245 1 0 _aBusiness analytics for managers :
_btaking business intelligence beyond reporting /
_cGert H. N. Laursen, Jesper Thorlund.
250 _aSecond edition.
260 _c2017
264 1 _aHoboken, New Jersey :
_bWiley,
_c[2017]
300 _axxiv, 264 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aWiley & SAS business series
500 _aRevised edition of the authors's Business analytics for managers,
500 _aIncludes index.
520 _a"The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data--Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now"--
520 _a"In this second edition of Business Analytics for Managers, the authors provided an updated look at business analytics, focusing mainly on the subject of "big data" and the increased use of analytical information in real time processes. Though the 1E touches on these two subjects, there are new terms and theories in the analytics world that need to be reflected and made explicit in a second edition. Topics covered include: - Growing open-source technologies like Hadoop and their strengths and weaknesses compared to the traditional way of storing and processing data in a data warehouse - The impact of social media. Social media has both become a new data source that can be used for multiple analytical purposes, as well as a channel to deploy analytical results in. - Data security - Cloud technologies, and - Future trends"--
650 0 _aBusiness intelligence.
650 7 _aBUSINESS & ECONOMICS / Decision-Making & Problem Solving.
_2bisacsh
655 0 _2local
_94
_aPrint books.
700 1 _aThorlund, Jesper,
_eauthor.
776 0 8 _iOnline version:
_aLaursen, Gert H. N., author.
_tBusiness analytics for managers
_bSecond edition.
_dHoboken : Wiley, 2016
_z9781119302520
_w(DLC) 2016029032
942 _2lcc
_cBOOKS