000 02352cam a2200325 i 4500
999 _c594987
_d594987
001 20402762
003 US-DLC
005 20190925113201.0
008 180307s2019 nju b 000 0 eng c
010 _a 2017048391
020 _a9789813234611 (hardcover)
020 _a9789813235830
035 _a(OCoLC)NEW
040 _aLBSOR/DLC
_beng
_cLBSOR
_erda
_dDLC
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD62.5
_b.F363 2019
100 1 _aFaltin, Günter,
_eauthor.
245 1 0 _aBrains vs capital :
_bentrepreneurship for everyone lean, smart, simple /
_cGünter Faltin.
260 _c©2019
264 1 _aNew Jersey :
_bWorld Scientific,
_c©2019
300 _aix, 206 pages ;
_c23 cm
336 _atext
_2rdacontent
_btxt
337 _aunmediated
_2rdamedia
_bn
338 _avolume
_2rdacarrier
_bnc
504 _aIncludes bibliographical references (pages 201-206)
520 _a"Entrepreneurship is not a calling only for the selected few. Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own "idea-masterpiece" as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone. Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups. Günther Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to "The Tea Campaign" (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully. Featuring practical examples of successful companies, Günther Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies"--
650 0 _aNew business enterprises.
650 0 _aEntrepreneurship.
655 0 _2local
_94
_aPrint books.
942 _2lcc
_cBOOKS