| 000 | 01628cam a2200301Ii 4500 | ||
|---|---|---|---|
| 999 |
_c595165 _d595165 |
||
| 001 | 1048613168 | ||
| 003 | US-DLC | ||
| 005 | 20191118075757.0 | ||
| 008 | 180816t20182018ch ab bf 000 0 eng d | ||
| 020 |
_a9789887710974 _q(hardback) |
||
| 020 |
_z9887710970 _q(hardback) |
||
| 040 |
_aRIU _beng _cRIU _dOCLCQ _dOCLCF _dKSU _dUtOrBLW _dAU |
||
| 049 | _aAlfaisal Main Library | ||
| 050 | 4 |
_aHD9940.A2 _bF24 2018 |
|
| 245 | 0 | 4 |
_aThe fashion business manual : _ban illustrated guide to building a fashion brand / _ceditor, Sara Chow |
| 246 | 3 | 0 | _aIllustrated guide to building a fashion brand |
| 260 | _c©2018 | ||
| 264 | 1 |
_aHong Kong : _bFashionary International Ltd, _c©2018 |
|
| 300 |
_a215 pages : _bcolor illustrations, color map ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _a"12% branding, 24% production, 8% wholesaling, 19% marketing, 22% retailing, 14% starting up"--Cover | ||
| 504 | _aIncludes bibliographical references (pages 212-215) | ||
| 505 | 0 | 0 |
_tThe branding direction -- _tProduct development -- _tWholesaling -- _tMarketing -- _tRetailing -- _tStarting your brand -- _tForm section |
| 520 | _a"Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world"-- | ||
| 650 | 0 |
_aClothing trade _vHandbooks, manuals, etc |
|
| 655 | 7 |
_aHandbooks and manuals. _2lcgft |
|
| 655 | 0 |
_aPrint books. _2local _94 |
|
| 700 | 1 |
_aChow, Sara, _eeditor |
|
| 942 |
_2lcc _cBOOKS |
||