000			02193cam a2200277Ii 4500
999			_c596251 _d596251
001			985074402
003			US-DLC
005			20200126100027.0
008			170428s2018 sp a 000 0 eng d
020			_a9788417084035
020			_z8417084037
040			_aBTCTA _beng _erda _cBTCTA _dYDX _dBDX _dUVV _dOCLCF _dUtOrBLW _dAU
049			_aAlfaisal Main Library
050		4	_aHD9940.A2 _bB73 2018
245	0	0	_aBrand addiction : _bdesigning identity for fashion stores / _cWang Shaoqiang, ed
260			_c©2018
264		1	_aBarcelona, Spain : _bFlamant, _c©2018
300			_a240 pages : _bcolor illustrations ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
520			_a"We use fashion as an outside expression of who we are on the inside. This is why, more than in any other field, branding is essential to the fashion industry. Good branding is storytelling– a consistent message, weaving meaning into every piece.Brand Addiction is a compilation of complete visual identity systems designed for fashion shops. From the door sign to the label, these projects take into account every detail of decoration, from labels, stationary, wrapping paper, bags, boxes or gifts, to the trademark colour, furniture, accessories such as hangers or curtains, and all sorts of decorative elements; all these components will contribute to nail a brand's Identity and will definitely ignite consumers' wish for belonging, and passion for purchasing..From start-up labels to well-known brands, and from clothing and shoe stores to jewellery and eye-wear shops, Brand Addiction features over 120 extraordinary projects that include fantastic ideas for branding and interior design: a great reference book for designers and store-owners"--Publisher's description
650		0	_aFashion merchandising.
650		0	_aBranding (Marketing)
650		0	_aLogos (Symbols)
650		0	_aStores, Retail.
655		0	_2local _94 _aPrint books.
700	1		_aWang, Shaoqiang, _eeditor.
942			_2lcc _cBOOKS