000 02484cam a2200409 i 4500
999 _c596316
_d596316
001 1090427339
003 US-DLC
005 20200203130948.0
008 190107t20192019enka b 001 0 eng d
020 _a9781786274212
_qpaperback
020 _a1786274213
_qpaperback
020 _a9781786274847
_qpaperback
020 _a1786274841
_qpaperback
040 _aUKMGB
_beng
_erda
_cUKMGB
_dOCLCO
_dOCLCF
_dJQW
_dLTSCA
_dCLE
_dNZAUC
_dYDX
_dUtOrBLW
_dAU
049 _aAlfaisal Main Library
050 4 _aHD9940.A2
_bM47 2019
100 1 _aMeadows, Toby,
_eauthor.
245 1 0 _aHow to set up & run a fashion label /
_cToby Meadows ; US editor Giacomo James Corrado, Esq
246 3 _aHow to set up and run a fashion label
250 _a3rd edition, revised edition
260 _c©2019
264 1 _aLondon :
_bLaurence King Publishing,
_c©2019
264 4 _c©2019
300 _a224 p:
_billustrations (chiefly color) ;
_c25 cm
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _a"3rd Edition updated and expanded"--Cover
500 _aPrevious edition: 2012
504 _aIncludes bibliographical references and index
505 0 _aIntroduction to the fashion industry -- Be your own boss -- Business legal structure -- What's in a name? -- Working from home v setting up a studio -- Meet the team -- Know your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection -- Get your message out -- Finance
520 _aTo run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia)
650 0 _aFashion merchandising.
650 0 _aNew business enterprises.
650 0 _aClothing trade.
655 0 _2local
_94
_aPrint books.
700 1 _aCorrado, Giacomo James,
_eeditor.
942 _2lcc
_cBOOKS