000			01717cam a2200313 a 4500
001			17465716
003			OSt
005			20161026150509.0
008			120917s2013 maua 001 0 eng
010			_a 2012037855
020			_a9781422189887 (pbk. : alk. paper)
040			_aDLC _cDLC _dDLC
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aHF5415.13 _b.H368 2013
082	0	0	_a658.8/02 _223
245	0	0	_aHBR's 10 must reads on strategic marketing.
246	3		_aHarvard business review's 10 must reads on strategic marketing
246	3		_aHBR's ten must reads on strategic marketing
260			_aBoston, Mass. : _bHarvard Business Review Press, _cc2013.
300			_av, 206 p. : _bill. ; _c21 cm.
500			_aIncludes index.
505	0		_aRethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
650		0	_aMarketing _xManagement.
650		0	_aStrategic planning.
655		7	_aPrint books. _2local
942			_2lcc _cBOOKS
264			_aBoston, Mass. : _bHarvard Business Review Press, _cc2013.
999			_c6015 _d6015