000			02865cam a2200469 i 4500
999			_c601650 _d601650
001			1135576436
003			US-DLC
005			20220117091414.0
008			191125s2020 nyua b 001 0 eng
020			_a9781541674318 _q(hardcover)
020			_z1541674316 _q(hardcover)
035			_a(OCoLC)1135576436 _z(OCoLC)1157178473
040			_aNLM _beng _erda _cNLM _dAU
042			_apcc
049			_aAlfaisal Main Library
050			_aHM1033 _b.K83 2020
100	1		_aKucharski, Adam _c(Mathematician), _eauthor.
245	1	4	_aThe rules of contagion : _bwhy things spread - and why they stop / _cAdam Kucharski.
246	1		_aWhy things spread - and why they stop
250			_aFirst US edition.
260			_c©2020
264		1	_aNew York : _bBasic Books, _c©2020
300			_a341 pages : _billustrations ; _c25 cm.
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
500			_a"First published in Great Britain in 2020 by Profile Books, Ltd."--Title page verso.
504			_aIncludes bibliographical references and index.
505	0		_aA theory of happenings -- Panics and pandemics -- The measure of friendship -- Something in the air -- Going viral -- How to own the internet -- Tracking outbreaks -- A spot of trouble.
520			_aA deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true.
650		0	_aContagion (Social psychology)
650		0	_aContagion (Social psychology) _xMathematical models _vPopular works.
650		0	_aSocial networks _xResearch.
650		0	_aEpidemics _vPopular works.
650	1	2	_aPsychology, Social.
650	1	2	_aInformation Dissemination.
650	2	2	_aInfections.
650	2	2	_aEpidemics.
650	2	2	_aSocial Media.
650	2	2	_aModels, Theoretical.
655		2	_aPopular Work. _2local
655		7	_aPopular works. _2fast
655		0	_aPrint books. _2local _94
942			_2lcc _cBOOKS