000 02758cam a22003738i 4500
999 _c601828
_d601828
001 21534200
003 US-DLC
005 20220130093040.0
008 200518s2021 nyu b 001 0 eng
010 _a 2020022683
020 _\9780367278908
_q(hardback)
020 _a9780367278915
_q(paperback)
020 _z9780429298578
_q(ebook)
040 _aDLC
_beng
_erda
_cAU
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD59
_b.T474 2021
245 0 4 _aThe public relations handbook /
_cedited by Alison Theaker.
250 _aSixth Edition.
260 _c©2021
263 _a2012
264 1 _aLondon ;
_aNew York :
_bRoutledge,
_c©2021
300 _a423 pages cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aMedia practice
500 _aSome previous editions were authored by Alison Theaker.
500 _aRevised edition of The public relations handbook, 2016.
504 _aIncludes bibliographical references and index.
520 _a"The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies"--
650 0 _aCorporations
_xPublic relations.
655 0 _2local
_94
_aPrint books.
700 1 _aTheaker, Alison,
_eeditor.
942 _2lcc
_cBOOKS