000			02124cam a22004098i 4500
001			18126355
003			OSt
005			20161026150509.0
008			140422s2015 cau b 001 0 eng
010			_a 2014015932
020			_a9781118834701 (pbk.)
035			_a(DNLM)101630978
040			_aDNLM/DLC _erda _cDLC
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aRA427 _b.L64 2015
082	0	0	_a610.68/5 _223
100	1		_aLongest, Beaufort B., _cJr., _eauthor.
240	1	0	_aManaging health programs and projects
245	1	0	_aHealth program management : _bfrom development through evaluation / _cBeaufort B. Longest, Jr.
250			_aSecond edition.
260			_bJOSSEY-BASS _cc2015
263			_a1410
300			_axxiii, 357 pages : _c24 cm. _billustrations
500			_aPreceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004.
504			_aIncludes bibliographical references and index.
505	0		_aThe work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation.
520			_a"Teaches students and managers how to develop, lead, and evaluate health programs to ensure quality outcomes. The focus is on the three core management concepts of strategy, design, and leadership, but time is also devoted to describing facilitative management activities integral to successful programs. Students will learn techniques for communication, decision-making, quality assurance, marketing, and program evaluation within the structure of the textbook's program management model"--Provided by publisher.
650	1	2	_aHealth Planning _xmethods.
650	1	2	_aHealth Services Administration.
650	2	2	_aOrganizational Innovation.
650	2	2	_aProgram Evaluation.
650	2	2	_aTotal Quality Management.
655		7	_aPrint books. _2local
942			_2lcc _cBOOKS
264			_bJOSSEY-BASS _cc2015
999			_c6021 _d6021