000 01933oam a2200505I 4500
999 _c602480
_d602480
001 991023017101502122
003 US-DLC
005 20221208093042.0
008 221208b xxu||||| |||| 00| 0 eng d
010 _a9781292314969
_bpaperback
010 _a1292314966
_bpaperback
010 _a9780134892498
_b(hardback)
010 _a0134892496
035 _a(OCoLC)1124742039
_z(OCoLC)1202914327
_z(OCoLC)1287916252
035 _a(OCoLC)on1124742039
035 _a(EXLNZ-01UWI_NETWORK)9913398279102121
040 _beng
_cAU
049 _aAlfaisal Main Library
050 _aHD69.B7
_bK45 2020
100 _a20191022d2020 uy 0
210 1 _aHarlow, Essex :
245 _aSTRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY
250 _aGlobal edition
260 _c©2020
300 _a621 p:
300 _a"Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020."
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
655 0 _2local
_94
_aPrint books.
700 _aKeller
_b Kevin Lane
_f1956-
942 _2lcc
_cBOOKS