000			02962cam a22003738i 4500
999			_c603236 _d603236
001			21476498
003			US-DLC
005			20230709095402.0
008			200308s2020 nyu b 001 0 eng
010			_a 2019037215
020			_z9780815365297 _q(hardback)
020			_a9780815365280 _q(paperback)
020			_z9781351261920 _q(ebook)
040			_aLBSOR/DLC _beng _erda _cAU
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aHD59 _b.L44 2020
100	1		_aLehmann, Whitney _q(Whitney S.), _eauthor.
245	1	4	_aThe public relations writer's handbook / _cWhitney Lehmann.
260			_c©2020
263			_a2008
264		1	_aNew York, NY : _bRoutledge, _c©2020
300			_a183 pages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPurpose, process, style, form and tone -- News releases and other types of releases -- Media pitches -- Media advisories/alerts -- Public service announcements -- Media kits -- Interviewing -- Background materials and backgrounders -- Fact sheets -- Bio sketches -- News writing -- Feature writing -- Email and writing for the web -- Writing for social media -- Letters and memos -- Speech writing -- Talking points and run of show -- Shot lists and photo captions.
520			_a"From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"--
650		0	_aPublic relations.
650		0	_aBusiness writing.
655		0	_2local _94 _aPrint books.
776	0	8	_iOnline version: _aLehmann, Whitney. _tPublic relations writer's handbook _dNew York, NY : Routledge, 2020. _z9781351261920 _w(DLC) 2019037216
942			_2lcc _cBOOKS