000 03040cam a2200361 i 4500
999 _c603260
_d603260
001 22874133
003 US-DLC
005 20230911085159.0
008 221121s2023 enka b 001 0 eng
010 _a 2022055450
020 _z9781398609440
_q(hardback)
020 _a9781398609419
_q(paperback)
020 _z9781398609426
_q(ebook)
040 _aDLC
_beng
_erda
_cAU
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD49.3
_b.C65 2023
100 1 _aColeman, Amanda,
_eauthor.
245 1 0 _aCrisis communication strategies :
_bprepare, respond and recover effectively in unpredictable and urgent situations /
_cAmanda Coleman.
250 _aSecond Edition.
260 _c©2023
264 1 _aLondon :
_aNew York, NY :
_bKogan Page Inc,
_c©2023
300 _axvi. 230 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aRevised edition of the author's Crisis communication strategies, 2020.
504 _aIncludes bibliographical references and index.
520 _a"Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to these high-stake situations and protect your brand from disaster. Crisis Communication Strategies is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery and beyond. It guides readers through each phase, providing details of what to consider, what should be done and tips and checklists for improved responses. This second edition of Crisis Communication Strategies provides new sections on managing long-running crises and the phases of crises. It also contains new content looking at behavioral communication as a tactic during a crisis, and how to ensure diversity and inclusivity at a time of crisis. Supported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises. It also explores the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it. It is an essential guide for PR and communication professionals who wish to protect their company and build long-term resilience"--
650 0 _aCommunication in crisis management.
650 0 _aCrisis management.
655 0 _2local
_94
_aPrint books.
776 0 8 _iOnline version:
_aColeman, Amanda.
_tCrisis communication strategies
_b2.
_dNew York, NY : Kogan Page Inc, 2023
_z9781398609426
_w(DLC) 2022055451
942 _2lcc
_cBOOKS