000 02654cam a22003498i 4500
999 _c603388
_d603388
001 22770347
003 US-DLC
005 20231127090933.0
008 220830s2023 nyu b 001 0 eng
010 _a 2022037998
020 _a9781032076768
_q(paperback)
020 _z9781032076805
_q(hardback)
020 _z9781003208280
_q(ebook)
040 _aau
_beng
_erda
_cau
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD59
_b.S5367 2023
100 1 _aSmudde, Peter M.,
_eauthor.
245 1 0 _aManaging public relations :
_bbusiness principles and tools for strategic communication /
_cPeter M. Smudde.
250 _aSecond edition.
260 _c©2023
263 _a2302
264 1 _aMilton Park, Abingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c©2023
300 _a340 pages cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Managing Public Relations, 2e introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes: Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints" Expanded content on strategic planning, budgeting, and financial statements Detailed commentary on topics relevant to the modern workplace, including remote management Consideration of diversity, inclusion, equity, and access within PR Additional content on the use of analytics and measuring ROI Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying Public Relations Management, Strategic Communications and Marketing Management"--
650 0 _aPublic relations.
655 0 _2local
_94
_aPrint books.
776 0 8 _iOnline version:
_aSmudde, Peter M.
_tManaging public relations.
_bSecond edition
_dMilton Park, Abingdon, Oxon ; New York, NY : Routledge, 2023
_z9781003208280
_w(DLC) 2022037999
942 _2lcc
_cBOOKS