| 000 | 02734cam a22003858i 4500 | ||
|---|---|---|---|
| 999 |
_c603638 _d603638 |
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| 001 | 22742198 | ||
| 003 | US-DLC | ||
| 005 | 20240213101232.0 | ||
| 008 | 220808s2023 enk b 001 0 eng | ||
| 010 | _a 2022037664 | ||
| 020 |
_a9781032007359 _q(pbk) |
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| 020 |
_z9781032007335 _q(hbk) |
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| 020 |
_z9781003175360 _q(ebk) |
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| 040 |
_aau _beng _erda _cau |
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| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aHD9940.A2 _bC33 2023 |
| 100 | 1 |
_aCaan, Fykaa, _eauthor. |
|
| 245 | 1 | 0 |
_aCelebrity fashion marketing : _bdeveloping a human fashion brand / _cFykaa Caan and Angela Lee. |
| 260 | _c©2023 | ||
| 263 | _a2302 | ||
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c©2023 |
|
| 300 | _a130 pages cm. | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 490 | 0 | _aMastering fashion management | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a 'Human Fashion Brand Model', which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian West, Beyoncé and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour"-- | ||
| 650 | 0 | _aFashion merchandising. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCelebrities. | |
| 655 | 0 |
_2local _94 _aPrint books. |
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| 776 | 0 | 8 |
_iOnline version: _aCaan, Fykaa. _tCelebrity fashion marketing _dNew York : Routledge, 2023 _z9781003175360 _w(DLC) 2022037665 |
| 942 |
_2lcc _cBOOKS |
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