000			03152cam a22003978i 4500
999			_c603884 _d603884
001			22909253
003			US-DLC
005			20241031110938.0
008			221222s2023 nyu b 001 0 eng
010			_a 2022061435
020			_a9781032204819 _q(hardback)
020			_a9781032204802 _q(paperback)
020			_z9781003263753 _q(ebook)
040			_aDLC _beng _erda _cDLC _dAU
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aHD9940.A2 _bM368 2023
245	0	0	_aMarketing fashion : _bcritical perspectives on the power of fashion in contemporary culture / _cedited by Karin M. Ekström.
250			_a1st editon.
263			_a2306
264		1	_aNew York, NY : _bRoutledge, _c©2023
300			_a249 p:
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge studies in the fashion industry
504			_aIncludes bibliographical references and index.
520			_a"Fashion as a societal phenomenon has fascinated scholars in different disciplines such as history, sociology, anthropology, psychology, and marketing often from an interdisciplinary perspective. Fashion mirrors societal changes, cultural norms and values over time. It can be interpreted as mundane everyday practices, constructions of identity and status as well as being associated with the art world. In this book, the focus lies on marketing and the role of marketers when fashion permeates society in deliberate and subtle ways. This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date. It expands on existing knowledge to better understand the role marketers play as cultural agents in determining fashion and its markets. Contributors to the book are international, advanced scholars in marketing and sociology challenging traditional ways of thinking. In a society where problems with overproduction and overconsumption represent major challenges, the critical perspective of the role fashion plays in contemporary society and what influence marketing has for shaping fashion is not merely relevant, but necessary. This cutting edge, interdisciplinary book will appeal to scholars across a broad range of fields including fashion marketing, fashion studies, consumer culture and research, as well as sociology and anthropology. It will also be valuable for students in advanced courses of study in a variety of disciplines besides marketing"--
650		0	_aFashion merchandising.
650		0	_aClothing trade.
650		0	_aBranding (Marketing)
650		0	_aCivilization, Modern _y21st century.
655		0	_2local _94 _aPrint books.
700	1		_aEkström, Karin M., _eeditor.
776	0	8	_iOnline version: _aEkström, Karin M. _tMarketing fashion _b1st. _dNew York, NY : Routledge, 2023 _z9781003263753 _w(DLC) 2022061436
942			_2lcc _cBOOKS