000 02566cam a22003618i 4500
999 _c604092
_d604092
001 21612094
005 20250413092930.0
008 200715s2021 nyu b 001 0 eng
010 _a 2020031129
020 _a9780367650834
_q(paperback)
040 _aDLC
_beng
_erda
_cDLC
_dAU
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD9940.A2
_bS58 2021
100 1 _aSingh, Satyendra,
_d1966-
_eauthor.
245 1 0 _aLuxury and fashion marketing :
_bthe global perspective /
_cSatyendra Singh.
263 _a©2021
264 1 _aNew York, NY :
_bRoutledge,
_c©2021
300 _a142 pages
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aRoutledge studies in marketing
504 _aIncludes bibliographical references and index.
520 _a"The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates the regional subtle nuances into luxury and fashion marketing. Keeping this global and regional perspective, Luxury and Fashion Marketing: The Global Perspective examines the elements of luxury marketing that contribute to a superior luxury brand performance. Specifically, this volume focuses on mission statements, logos, airport retailing, franchising, challenges in luxury marketing, fashion relating to politics, environment and beachwear, and case studies on luxury brands and emerging markets. Luxury and Fashion Marketing: The Global Perspective is unique in that it is written in a simple and engaging style to explain the theories and concepts of luxury in relation to ordinary in the global context. Each chapter has to-do activities, making the book an essential reading for students, trainers and practitioners interested in luxury and fashion marketing and management"--
650 0 _aFashion merchandising.
650 0 _aLuxuries
_xMarketing.
650 0 _aBranding (Marketing)
655 0 _2local
_94
_aPrint books.
942 _2lcc
_cBOOKS