000			02803nam a22002417a 4500
003			US-DLC
005			20250421050214.0
008			250421b |||||||| |||| 00| 0 eng d
020			_a9781264264162
040			_aau _beng _cau
049			_aAlfaisal Main Library
050			_aTK5105.8867 _b .K83 2022
245			_aThe Kuaishou way _cAuthors:Kuaishou Research Institute (Author), Su Hua (Writer of preface), Zhang Fei (Writer of preface)
260			_aNew York, _bMcGraw Hill, _c2022
264			_c2022
300			_a xxxvi, 316 pages _c24 cm
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _avolume _bnc
520			_aWhen everyone has a story to tell, the Kuaishou way provides technological expertise with equality and inclusion From its launch in 2011 as a means to share animated images, Kuaishou has become one of the world's largest livestreaming platforms. Every day, tens of millions of short videos are uploaded to the Kuaishou app to be seen by more than 300 million viewers. But through all this explosive growth, one guiding principle has shaped Kuaishou's role as a pioneer in the global short-video industry: technology must be available for all, "enabling every life to be seen." Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou opens a window onto numerous unique lives, always striving to ensure equitable access to those who have been digitally underserved or neglected. And the dynamic community ecosystem that Kuaishou has developed is exemplified by thirty stories, powerfully recounted in this book. From a tile salesman turned fruit farmer to a teacher of Excel, from an octopus fisherman to a road roller manufacturer, and from mountain village craftsmen to a singer of folk opera, all are reaching their audience - and, in many cases, achieving financial success - by regular livestreaming through the Kuaishou app. THE KUAISHOU WAY reveals the secrets to the company's remarkable success: recognizing short video as the ideal medium to record and share one's life providing creators with sophisticated tools to optimize video quality encouraging authenticity in video content to build audience trust and loyalty developing secure state-of-the art ecommerce services that are made available to all users using cutting-edge AI technology to match viewers with content in a fair and equitable manner Available for the first time in English, THE KUAISHOU WAY speaks to why Kuaishou remains unique among social media platforms, but also provides leadership lessons for all, centered around the customer-obsessed focus of co-founder and CEO, Su Hua: to enhance every person's unique sense of happiness.-- Provided by publisher
655		0	_aPrint books. _2local _94
942			_2lcc _cBOOKS
999			_c604125 _d604125