000			03063cam a2200325 i 4500
001			22995689
005			20250422091944.0
008			230302s2023 enka b 001 0 eng
010			_a 2023933750
020			_a9781035344468 _q(paperback)
040			_aDLC _beng _erda _cDLC _dAU
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aHD45 _b.R378 2023
245	0	0	_aResearch handbook on digital strategy / _cedited by Carmelo Cennamo, Professor of Strategy and Entrepreneurship, Copenhagen Business School, Denmark and Affiliate Professor of Digital Transformation, SDA Bocconi School of Management, Italy, Giovanni Battista Dagnino, Chair of Management and Professor of Digital Strategy, University of Rome LUMSA, Italy, Feng Zhu, Professor of Business Administration, Harvard Business School, USA.
264		1	_aCheltenham, UK ; _aNorthampton, MA, USA : _bEdward Elgar Publishing, _c©2023
300			_a420 pages _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context. Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated. This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy"--
650		0	_aTechnological innovations _xManagement.
650		0	_aStrategic planning.
655		0	_aPrint books. _2local _94
700	1		_aCennamo, Carmelo, _eeditor.
700	1		_aDagnino, Giovanni Battista, _d1960- _eeditor.
700	1		_aZhu, Feng _c(College teacher), _eeditor.
942			_2lcc _cBOOKS
999			_c604150 _d604150