| 000 | 02551cam a2200421 i 4500 | ||
|---|---|---|---|
| 001 | 23889988 | ||
| 003 | US-DLC | ||
| 005 | 20250929070308.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 008 | 240719s2025 ctu ob 001 0 eng | ||
| 010 | _a 2024020962 | ||
| 020 |
_z9781493086160 _q(epub) |
||
| 020 |
_a9781493086153 _q(cloth) |
||
| 035 | _a23889988 | ||
| 040 |
_aau _beng _cDLC _erda _dau |
||
| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aHF5415 _b.E447 2025 |
| 100 | 1 |
_aEinstein, Mara, _eauthor. |
|
| 245 | 1 | 0 |
_aHoodwinked : _bhow marketers use the same tactics as cults / _cMara Einstein, PH.D ; foreword by Douglas Rushkoff. |
| 260 | _c2025 | ||
| 264 | 1 |
_aEssex, CT : _bPrometheus Books, _c2025 |
|
| 300 | _a263 pages | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction: here a cult, there a cult, everywhere a cult cult -- Section 1: the cult and marketing landscape -- The cult trap -- Cult-y brands and branded cults -- The college cult: a case study -- Section 2: multilevel marketing: the canary in the cult and marketing coalmine -- MLMs are pyramid schemes, aka cults -- Aunt Susie got sucked in by the marketing...And the "hey hun" -- How to become an ex-MLMer -- Section 3: influencers as "cult lite" -- Influencers mutate from content creators to cult brands -- Getting hooked on an influencer...and what they're selling -- From skincare to coaching to cryptocurrency -- Section 4: from "cult lite" influencers to social media extremism -- Algorithms & "anger" fuel influencer extremism -- Religion meets online extremism -- Climbing out of the online rabbit hole. | |
| 520 | _a"Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it"-- | ||
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 0 |
_aMarketing _xMoral and ethical aspects. |
|
| 650 | 0 | _aMultilevel marketing. | |
| 650 | 0 | _aSocial responsibility of business. | |
| 650 | 0 | _aConsumer behavior. | |
| 655 | 0 |
_aPrint books. _2local _94 |
|
| 700 | 1 |
_aRushkoff, Douglas, _ewriter of foreword. |
|
| 776 | 0 | 8 |
_iPrint version: _aEinstein, Mara. _tHoodwinked _dEssex, CT : Prometheus Books, [2025] _z9781493086153 _w(DLC) 2024020961 |
| 942 |
_2lcc _cBOOKS |
||
| 999 |
_c604334 _d604334 |
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