| 000 | 02437cam a22003978i 4500 | ||
|---|---|---|---|
| 001 | 22721661 | ||
| 003 | US-DLC | ||
| 005 | 20251102124357.0 | ||
| 006 | m |o d | | ||
| 007 | cr_||||||||||| | ||
| 008 | 220726s2023 nyu ob 001 0 eng | ||
| 010 | _a 2022032390 | ||
| 020 |
_z9780231552837 _q(ebook) |
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| 020 |
_a9780231198844 _q(hardback) |
||
| 035 | _a22721661 | ||
| 040 |
_aau _beng _cDLC _eau |
||
| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aBF449 _b.I94 2023 |
| 100 | 1 |
_aIyengar, Sheena, _eauthor. |
|
| 245 | 1 | 0 |
_aThink bigger : _bhow to innovate / _cSheena Iyengar. |
| 260 | _c2023 | ||
| 263 | _a2304 | ||
| 264 | 1 |
_aNew York : _bColumbia University Press, _c2023 |
|
| 300 | _a238 pages | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Over the past few years, Sheena Iyengar and William Duggan have developed and taught original course material at Columbia Business School that applies a new method of creative thinking to innovation problems of all kinds. It draws from recent advances in cognitive psychology and gives guidance on converting the natural methodology of creative thinkers throughout history to a formal method readers can teach and learn in a conventional classroom workshop setting. The heart of the method is a wide and thorough search for relevant examples beyond what you currently know: that is how you think bigger. Some steps make sure the problem itself is realistic, ambitious, and something that matches your own desires - so you truly want to solve it. Other steps help you arrive at a new combination of relevant examples that solve the problem in a way that other people understand and accept. They call this method Think Bigger, and this eponymous book will cover the theoretical concepts, leading teachers and students through the method step-by-step. There are six major steps in all, each presented as a teaching session lecture-style and as a chapter in the book. The course exercises are covered in a separate Workbook"-- | ||
| 650 | 0 | _aProblem solving. | |
| 650 | 0 | _aCreative thinking. | |
| 655 | 0 |
_aPrint books. _2local _94 |
|
| 776 | 0 | 8 |
_iPrint version: _aIyengar, Sheena. _tThink bigger _dNew York : Columbia University Press, [2023] _z9780231198844 _w(DLC) 2022032389 |
| 942 |
_2lcc _cBOOKS |
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| 999 |
_c607767 _d607767 |
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