| 000 | 02572cam a22003378i 4500 | ||
|---|---|---|---|
| 001 | 22949520 | ||
| 005 | 20251102143843.0 | ||
| 008 | 230131s2023 nyua 001 0 eng | ||
| 010 | _a 2023004284 | ||
| 020 |
_a9780231196109 _q(hardback) |
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| 035 | _a22949520 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dAU |
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| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aGV716 _b.M86 2023 |
| 100 | 1 |
_aMumford, Christopher, _eauthor. |
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| 245 | 1 | 0 |
_aSports entrepreneurship : _bbeyond the big leagues / _cChristopher Mumford. |
| 264 | 1 |
_aNew York, N.Y. : _bColumbia University Press, _c©2023 |
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| 300 |
_a196 pages : _billustrations ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 505 | 0 | _aIntroduction -- Analytics -- Betting/fantasy -- eSports -- Youth sports -- Fitness -- Fan experience -- Discover -- Ideate -- Validate -- Accelerate -- Final thoughts. | |
| 520 | _a"Now is the best time in human history to launch a sports startup. Many opportunities will be created given the combination of disruptive technologies, segmentation of entertainment and the low cost of starting businesses. While there are clear distribution channels to the fast growing entrepreneurship minors across campuses, this book is aimed at practitioners and mainstream audiences; most current books on sports entrepreneurship fall firmly into the academic textbook category. The Big Six Sports - NFL, NCAA, NBA, MLS, MLB and NHL - have limited startup opportunities, unless one has an extra $250 million in the bank. However, fields such as eSports, analytics, personal performance, and youth sports have more flexibility. The book explores entrepreneurship opportunities in seven such areas. In addition, it introduces a process to map out the reader's interests and goals, recognize opportunities, validate with users and accelerate growth. The DIVA process - Discover, Ideate, Validate, Accelerate - is a step-by-step approach for readers to turn ideas into enterprises. The author also draws on his own background as an initially-reluctant entrepreneur, sharing stories of his own sports startups and provides advice based on those experiences"-- | ||
| 650 | 0 |
_aSports _xEconomic aspects. |
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| 650 | 0 | _aSports administration. | |
| 650 | 0 | _aEntrepreneurship. | |
| 655 | 0 |
_aPrint books. _2local _94 |
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| 776 | 0 | 8 |
_iOnline version: _aMumford, Christopher, _tSports entrepreneurship _dNew York, N.Y. : Columbia University Press, 2023. _z9780231196109 _w(DLC) 2023004285 |
| 942 |
_2lcc _cBOOKS |
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| 999 |
_c607774 _d607774 |
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