| 000 | 02523cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 23281521 | ||
| 003 | US-DLC | ||
| 005 | 20251109100430.0 | ||
| 008 | 230817s2024 nyu b 001 0 eng | ||
| 010 | _a 2023038839 | ||
| 020 |
_z9780231198325 _q(hardback) |
||
| 020 |
_a9780231198356 _q(trade paperback) |
||
| 020 |
_z9780231552585 _q(ebook) |
||
| 035 | _a23281521 | ||
| 040 |
_aau _beng _erda _cau _dDLC |
||
| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aHF5718.3 _b.A32 2024 |
| 100 | 1 |
_aAddison, Paul, _d1952- _eauthor. |
|
| 245 | 1 | 4 |
_aThe Bloomberg guide to business journalism / _cPaul Addison, Jennifer Sondag, Cherian Thomas, Carolina Wilson. |
| 260 | _c2024 | ||
| 264 | 1 |
_aNew York : _bColumbia Business School Publishing, _c2024 |
|
| 300 |
_axii, 248 pages ; _c23 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"This book will show aspiring financial journalists as well as business professionals and students. how to excel in business/financial journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically. The book will offer clear and concise advice on how to report, write, edit and produce multimedia content for today's busy readers, listeners and viewers. It will include an online companion so that exercises can be completed individually or in a classroom setting. Bloomberg's prominence in financial and business journalism globally is the book's main advantage. It is for students and practitioners who want to enter or transfer to a business beat. At the heart of the book are exercises and explanations about the best and most appropriate ways to cover companies and industries, financial markets, economies, financial institutions and government/politics. They would show how to chronicle capitalism for different types of audiences -- from general consumers of business news to market specialists, from TV viewers to blog, web and magazine readers, from investors demanding instant short-form journalism to strategists reading feature narratives. These will be written for global audiences so that the book will have as much appeal in India, China and Africa as in the U.S. and the U.K"-- | ||
| 610 | 2 | 0 | _aBloomberg News (Firm) |
| 650 | 0 | _aBusiness writing. | |
| 650 | 0 | _aJournalism, Commercial. | |
| 655 | 0 |
_aPrint books. _2local _94 |
|
| 942 |
_2lcc _cBOOKS |
||
| 999 |
_c607843 _d607843 |
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