000 02401cam a2200397 i 4500
001 21467627
003 US-DLC
005 20251110091804.0
008 200312s2020 nyua b 001 0 eng
010 _a 2020012565
020 _a9780231197526
_q(hardback)
020 _z9780231552219
_q(ebook)
035 _a21467627
040 _aau
_beng
_erda
_cau
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHD9993.E452
_bD748 2020
100 1 _aDreunen, Joost van,
_eauthor.
245 1 0 _aOne up :
_bcreativity, competition, and the global business of video games /
_cJoost van Dreunen.
250 _a1 Edition.
260 _c2020
264 1 _aNew York :
_bColumbia University Press,
_c2020.
300 _axxii, 272 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _a"Video games such as Fortnite, Minecraft, and Pokemon Go have been business successes in recent years, but the industry has not always been that way. As with any field of business, there have been crashes and other market disruptions. Even so, these firms march on, thriving in the face of digitalization and adopting unusual strategies like giving content away for free in order to build market share and draw in customers. The author draws on three decades of industry data to explain how video games have transitioned from the fringes of the media and entertainment industry to become a mainstream form of entertainment. By analyzing dedicated game designers like Activision Blizzard, Electronic Arts, and Valve, as well as more diversified firms like Apple, Microsoft, and Tencent, he concludes that video game companies flourish wherever they bring the same level of creativity to business strategy as they do to game design. This style of business model innovation is illuminated by case studies of how these companies have succeeded-or failed-to grow"--
650 0 _aVideo games industry.
650 0 _aVideo games
_xEconomic aspects.
650 0 _aCreative ability in business.
650 0 _aCompetition.
655 0 _aPrint books.
_2local
_94
776 0 8 _iOnline version:
_aDreunen, Joost van,
_tOne up
_b1e.
_dNew York City : Columbia University Press, 2020.
_z9780231552219
_w(DLC) 2020012566
942 _2lcc
_cBOOKS
999 _c607878
_d607878