| 000 | 03690nam a22003375i 4500 | ||
|---|---|---|---|
| 001 | in00024274074 | ||
| 005 | 20251120093139.0 | ||
| 008 | 250612s2025 aru 000 0 eng | ||
| 010 | _a 2025941015 | ||
| 020 |
_a9781529609707 _q(hardcover) |
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| 035 | _a24246419 | ||
| 040 |
_aDLC _beng _erda _cDLC _dAU |
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| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 |
_aJF2112 _b.P8 2025 |
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| 245 | 0 | 4 |
_aThe sage handbook of political marketing / _cPaul Baines, Phil Harris, Denisa Hejlova, Costas Panagopoulos. |
| 250 | _a1st ed.. | ||
| 263 | _a2508 | ||
| 264 | 1 |
_aThousand Oaks : _bSAGE Publications Ltd, _c©2025 |
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| 300 | _a595 pages | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 520 | _a"The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles. Since the start of the new millennium, however, political marketing has transformed into a data-driven, specialized profession. With increasing digitalisation and the advent of AI, political marketing involves personally targeted, evidence-based messaging with real-time engagement and sentiment analysis. This approach is not limited to democratic regimes but is also widely adopted by authoritarian states worldwide. The handbook addresses the global perspectives on political marketing, covering a myriad of contexts, cultures, and regimes. It encompasses insights into political marketing in regions seldom discussed in the literature, including Zimbabwe, Japan, India, Hong Kong, and Ukraine. These chapters enrich the debate on political marketing's impact on democracies and its use in non-democratic societies. Organized into four parts, the handbook covers strategy, propaganda, digital evolution, ideology, and contemporary practices in political marketing. It explores topics such as the marketing of ideology, the impact of the internet and social media, the use of AI in political marketing, and the role of fake news and disinformation in campaigns. The handbook addresses the use of political marketing techniques in crisis management, political branding, the measurement of political marketing effects, and political marketing use outside of electoral campaigns. The Sage Handbook of Political Marketing is an essential resource for scholars, practitioners, students, and politicos in general, seeking to understand the complexities of political marketing. It provides a comprehensive and nuanced exploration of the field, equipping readers to engage with the theoretical and practical aspects of political marketing in a rapidly changing world. Part 1: Strategy in Political Marketing: Orthodox and Occidental Perspectives Part 2: Political Marketing, Propaganda, and Digital Evolution: Global South and Eastern European Perspectives Part 3: Ideology in Political Marketing: Advocacy, Movements, Lobbying, and Public Diplomacy Part 4: Contemporary Political Marketing: Cybercampaigning, Fake News and Social Media"-- | ||
| 655 | 0 |
_aPrint books. _2local _94 |
|
| 700 | 1 |
_aBaines, Paul, _eeditor. |
|
| 700 | 1 |
_aHarris, Phil, _eeditor. |
|
| 700 | 1 |
_aHejlova, Denisa, _eeditor. |
|
| 700 | 1 |
_aPanagopoulos, Costas, _eeditor. |
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| 942 |
_2lcc _cBOOKS |
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| 999 |
_c607942 _d607942 |
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