000			03201cam a2200337 i 4500
001			22964758
005			20251123123431.0
008			230208s2024 enk b 001 0 eng
010			_a 2023005701
020			_a9781032540726 _q(paperback)
035			_a22964758
040			_aDLC _beng _erda _cDLC _dDLC _dAU
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aHF5416.5 _b.N34 2023
100	1		_aNagle, Thomas T., _d1951- _eauthor.
245	1	4	_aThe strategy and tactics of pricing : _ba guide to growing more profitably / _cThomas T. Nagle, Georg Müller, Evert Gruyaert.
250			_aSeventh edition.
264		1	_aNew York ; _aLondon : _bRoutledge Taylor & Francis Group, _c©2024
300			_a335 pages _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aThomas Nagle appears as first named author on earlier editions.
504			_aIncludes bibliographical references and index.
520			_a"The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from: -Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities -Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others -An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation -In-chapter textboxes and call-0ut to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges. -Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor's manual, including exercises, mini-cases, and examination questions"--
650		0	_aPricing.
650		0	_aMarketing _xDecision making.
655		0	_aPrint books. _2local _94
942			_2lcc _cBOOKS
999			_c607992 _d607992