000			02973cam a22003618i 4500
001			24023221
005			20251202101831.0
008			250207s2025 mau b 001 0 eng
010			_a 2024047958
020			_a9781647829650 _q(hardcover)
035			_a24023221
040			_aDLC _beng _erda _cDLC _dAU
042			_apcc
049			_aAlfaisal Main Library
050	0	0	_aHD45 _b.B734 2025
100	1		_aBrotman, Adam, _eauthor.
245	1	0	_aAI first : _bthe playbook for a future-proof business and brand / _cAdam Brotman and Andy Sack.
263			_a2506
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c©2025
300			_a196 pages
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by the AI-and the AI will likely be able to test the creative against real or synthetic customer focus groups. No problem." With that astonishing statement, the authors began a journey of discovery to understand what this transition to an AI-first world means. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees. Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed strategic consultancy Forum3 to take on every aspect of the challenge to becoming an AI-first organization, including how you think about the design of jobs, what skills you need to start developing, what customers will expect from brands that they don't today, how to achieve early wins, and how to compete in an AI-first arena, where nearly anyone can build creatively engaging brands quickly and cheaply. It's time to get ready for a brand-new world. Start here"--
650		0	_aTechnological innovations _xManagement.
650		0	_aArtificial intelligence.
650		0	_aOrganizational change.
655		0	_aPrint books. _2local _94
700	1		_aSack, Andy, _eauthor.
776	0	8	_iOnline version: _aBrotman, Adam. _tAI first _dBoston, Massachusetts : Harvard Business Review Press, [2025] _z9781647829667 _w(DLC) 2024047959
942			_2lcc _cBOOKS
999			_c608073 _d608073