000 02235cam a2200349 i 4500
001 23306183
005 20251202110303.0
008 230903s2024 nyu b 001 0 eng
010 _a 2023035952
020 _a9780593545102
_q(hardcover)
035 _a23306183
040 _aLBSOR
_beng
_erda
_cLBSOR
_dDLC
_dAU
042 _apcc
049 _aAlfaisal Main Library
050 0 0 _aHG1710.3
_b.K43 2024
100 1 _aKaczynski, Steve,
_eauthor.
245 1 4 _aThe everything token :
_bhow NFTs and Web3 will transform the way we buy, sell, and create /
_cSteve Kaczynski and Scott Duke Kominers.
264 1 _a[New York] :
_bPortfolio/Penguin,
_c©2024
300 _a280 pages
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 225-270 ) and index.
520 _a"A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions. NFTs aren't just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies. Kominers and Kaczynski have created a framework that explains what NFTs are, why they're valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands. Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business"--
650 0 _aNFTs (Tokens)
650 0 _aBlockchains (Databases)
650 0 _aCryptocurrencies.
650 0 _aElectronic commerce.
655 0 _aPrint books.
_2local
_94
700 1 _aKominers, Scott Duke,
_eauthor.
942 _2lcc
_cBOOKS
999 _c608075
_d608075