| 000 | 01452cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 22381016 | ||
| 005 | 20251209095810.0 | ||
| 008 | 220112s2022 txua b 001 0 eng | ||
| 010 | _a 2021062758 | ||
| 020 |
_a9781637740798 _q(hardcover) |
||
| 035 | _a22381016 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dAU |
||
| 042 | _apcc | ||
| 049 | _aAlfaisal Main Library | ||
| 050 | 0 | 0 |
_aHF5415 _b.R56653 2022 |
| 100 | 1 |
_aRoetzer, Paul, _d1978- _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing artificial intelligence : _bAI, marketing, and the future of business / _cPaul Roetzer with Mike Kaput. |
| 264 | 1 |
_aDallas, TX : _bMatt Holt Books, _c©2022 |
|
| 300 |
_a240 pages _billustrations _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity"-- | ||
| 650 | 0 |
_aMarketing _xTechnological innovations. |
|
| 650 | 0 | _aArtificial intelligence. | |
| 655 | 0 |
_aPrint books. _2local _94 |
|
| 700 | 1 |
_aKaput, Mike, _eauthor. |
|
| 942 |
_2lcc _cBOOKS |
||
| 999 |
_c608146 _d608146 |
||